A Guide to Complaints, Spam, and Your Reputation

While there are not published statistics on this, we have seen a direct correlation between high spam complaints per OPENS even IF the complaints are within the .1 – .3% acceptable ratios. In other words, if you send to a lot of subscribers, but have low opens, but high complaints, your reputation is impacted more […]

Complaints and your Email Program

A complaint is when a subscribers sends your email to the spam box, instead of unsubscribing from your list. If this happens frequently, your reputation will be negatively affected. Thankfully, there are simple things you can do to reduce your complaints. Read more http://emaildelivered.tkr.me/spamcomplaintsblogppthttp://www.slideshare.net/emaildelivered/how-complaints-impact-your-email-reputation