Are you getting the highest ROI possible in your email marketing, or could you increase profits with a few small changes? How would you find out? The answer is email split testing. Most email marketers simply test the amount of sales an email campaign generates, but that’s not enough. They are forgetting about the opportunity cost: the amount of money left on the table by not optimizing the email campaign.
The five main things to test while doing email split testing are: number of emails opened, how many subscribers click the call to action link, the number of people who reach the landing page, the number of sales or opt ins, and the number of unsubscribes.
Once you know your numbers you will be better able to stay in tune with your subscribers and thereby maximize conversions and your profitability.