Optimize Your Unsubscribe Process Infographic

Why would you ever want someone to unsubscribe from you emails? If it keeps them from hitting the spam them, then I think you would. Sometimes people just aren’t going to want your emails any more, and that’s okay. A high quality list is much more important than a high quantity list. Someone getting you […]

Email Marketing: Single Opt-in vs. Double Opt-in – Infographic |

Single Opt-in vs. Double Opt-in has been the debate for as long as I can remember when it comes to list building and email marketing. The email service provider always wants the double opt-in for better list quality, few complaints & spam traps, etc. The email marketer feels they are losing out on valid subscribers […]