A Guide to Complaints, Spam, and Your Reputation

While there are not published statistics on this, we have seen a direct correlation between high spam complaints per OPENS even IF the complaints are within the .1 – .3% acceptable ratios. In other words, if you send to a lot of subscribers, but have low opens, but high complaints, your reputation is impacted more than those with the same number of sends and complaints, but with a higher open rate percentage.

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