Boost Email Campaign Conversions in 7 easy Ways

Boost Email Campaign Conversions in 7 easy Ways – Free download as PDF File (.pdf), Text file (.txt) or view presentation slides online. The biggest way to make your email campaign more profitable is conversion. 7 of the easiest ways to do that are to write to one person, write consistently, write stronger subject lines, […]

7 Things you can Test and Apply to your Email Campaigns to Boost Conversions.

One reason email marketers are not profitable is because it is so low cost, for example, a lot of companies don’t bother deleting their campaigns that aren’t converting. Don’t be that person. Here are 7 easy steps to boost your campaign conversion.

A Guide to Complaints, Spam, and Your Reputation

While there are not published statistics on this, we have seen a direct correlation between high spam complaints per OPENS even IF the complaints are within the .1 – .3% acceptable ratios. In other words, if you send to a lot of subscribers, but have low opens, but high complaints, your reputation is impacted more […]

Complaints and your Email Program

A complaint is when a subscribers sends your email to the spam box, instead of unsubscribing from your list. If this happens frequently, your reputation will be negatively affected. Thankfully, there are simple things you can do to reduce your complaints. Read more